Koenig explained the song meaning to the NME:
"It's about a member of my family who gave up meat when we invaded
Iraq. They were horrified by what was happening and they lost their
taste for meat. It wasn't even an overt protest, it was a physical
reaction."
The song's music video was directed by The Malloys, who also were responsible for "Giving Up The Gun."
It features the band dressed up as Aristocrats from a few centuries ago
participating in modern day activities. Koenig told the The NME
May 29, 2010 about the clip: "I wrote a very vague idea, which I gave to
the Malloy Brothers, it just said, 'Four knuckleheads with powdered
wigs running around LA!' The Malloys can get a crazy idea like that and
turn it into a video."
He added that the video, "was filmed on our day off before playing Coachella. It was this really hot and sunny day and we spent it all dressed up!"
He added that the video, "was filmed on our day off before playing Coachella. It was this really hot and sunny day and we spent it all dressed up!"
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