This is the third single from American rock band OK Go's third studio album, Of the Blue Colour of the Sky.
The band recorded a video for this anthemic song with the Notre Dame marching band. Frontman Damian Kulash told Spin
magazine: "That was a hell of a lot of fun. There were 200 kids from
the marching band and local elementary schools making it with us. That
was a real high."
A
second video was filmed (which is linked below), for which the band spent six months designing,
building and implementing a two-story-tall Rube Goldberg mechanical
device with the help of Syyn Labs, a Los Angeles-based arts and
technology collective. The contraption they developed triggers a series
of complex reactions all in time to the upbeat tune. Frontman Damian
Kulash told MTV News: "Our band has always had a running list of things
we'd like to do if somebody gave us the time or the money, and the Rube
Goldberg machine has been on there for a long time. The barrier to entry
with it is that you have to be a little crazy, you have to have a lot
of time, and you have to be really, really patient. Of course, we had a
lot of help. The people we were working with, they have day jobs at the
jet-propulsion labs. They built the Mars Rover. They know how to make a
set of dominoes fall over. I don't think any of us anticipated how much
work it would be."
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