Singer/guitarist Chad Wolf told Alternative Addiction
how this Max Martin produced tune came about: "The crazy thing with
that song is it kind of came along and developed over time. Max
discovered it and kept us working on the track," he explained. "It
developed out of this idea that sometimes you just have to throw
yourself into something completely and kind of drown in it to create
something new. Basically what that song became was the theme of the
whole record. That idea began to permeate every single thing that we
did. It became the red thread for every track on the album."
The
Kevin Adamson-directed music video finds the band drowned in paint as
they perform the song. Wolf told AOL Music the clip was an enjoyable
shoot. Said the frontman: "Believe it or not that was so much fun for
everyone. It really didn't take too long - it was two hours at the most -
and it was all shot at three times the speed of the song so we could
create some slow motion. From the confetti and the paint, I would say it
took a week to get all of that out!"
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