Sep 14, 2014

My Chemical Romance - Na Na Na (Na Na Na Na Na Na Na Na Na)

The music video for this generational call to arms was co-directed by Roboshobo and Gerard Way and premiered on MTV on October 14, 2010 and is an expansion of the pre-release trailer. The clip, which is a homage to camp movies like Faster, Pussycat! Kill! Kill! features the band fighting evil "draculoids" (white-masked characters) in a post-apocalyptic desert in the year 2019. Grant Morrison is featured in the clip and members of the band Mindless Self Indulgence also make appearances, with guitarist Steve, Righ? as the DJ, "Dr. Death Defying", and vocalist Jimmy Urine as the "main, tall Draculoid . In an interview with KROQ, Gerard Way revealed that Urine was originally intended to play the roller skater "Ladyboy", but was changed to a Draculoid as he cannot skate.

Guitarist Ray Toro told Spin magazine the concept happened accidentally: the group decided to expand on the theme for the trailer only after seeing an enthusiastic response from their fans. "It was never intended to be a video," he explained. "[But] the response we got was so big that we were like, 'Oh s--t, now we have to do a full video for this thing.' We came up with some more ideas to flesh out the trailer."

The band spent a 15-hour day in the desert filming the video in September 2010, arriving at 6 A.M. and finishing around 9 P.M. that night. "We were shooting out in the desert heat so it was tough," Toro said. "But it was fun."


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