Speaking in a video interview, Bon Jovi claims, "We went after something that was a little more aggressive than (what) we had done before, but still had a big chorus, and had something to say". In reference to the song, Richie Sambora added, "Time is the most precious thing that you have, so you should try to live every moment to the fullest".
The music video shows the band performing in New Mexico by the VLA Radio Telescopes, while different cities around the world are "hit" by numerous red TV boxes (Bon Jovi appears on the screens as the huge telescopes send out the signal all over the world). The people from these cities seem to be bored, but as soon they watch the TVs, they "start having fun".